The Last Thursday Club: The Power of Premium Publishers
免费的
免费的 for IAB Members, IAB Agencies & IAB广告商
票类型
IAB成员:
IAB机构:
IAB广告:
非会员:
还不是会员?
从 events to 培训 to research, find out what becoming part of the IAB means for you and your team.
成为会员事件概述
April's edition of The Last Thursday Club will turn its focus to the power of premium publishers. With third-party cookies being phased out, it’s more important than ever that advertisers forge strong partnerships with premium publishers, as these publishers maintain direct connections with their audiences, enabling accurate targeting and contextual advertising opportunities. Join The Telegraph Media Group's 卡米拉的孩子, The Independent's Alistair史密斯 and Group M's 迈克尔•克莱尔 as we discuss how advertisers can effectively leverage first-party data and premium content environments.
一如既往地, we’ll keep the presentation short and snappy, so that you have plenty of time to catch up with your industry peers and meet new people. We created The Last Thursday Club after our members told us they wanted more opportunities to come together in person - it’s open to all IAB members and takes place between 5-7pm on the last Thursday of every month.
Alistair史密斯
商业资料主管 & 《彩乐园dsn》洞察力
Alistair史密斯
商业资料主管 & 《彩乐园dsn》洞察力Alistair is a seasoned professional with over 20 years of experience in the publishing industry, coupled with 15 years of expertise in digital media. Currently serving as the Global 商业资料主管 & 《彩乐园dsn》透视, he brings a wealth of knowledge from his prior positions at The Financial Times, 《彩乐园dsn》, and a previous stint at The Independent.
在他目前的职位上, Alistair spearheads The Independent's First Party commercial strategy, overseeing vital aspects such as data targeting capabilities, the commercial sales portfolio, 收益率/定价管理, 研究与洞察, as well as business intelligence and reporting.
卡米拉的孩子
Director, Commercial Data Strategy, Telegraph Media Group
卡米拉的孩子
Director, Commercial Data Strategy, Telegraph Media GroupCamilla is Director of Commercial Data Strategy at Telegraph Media Group; she leads the initiatives, products and market positioning around the Telegraph’s data proposition for the commercial arm of the business. She has a strong background in premium publishing and ad tech, having previously worked in RTB and contextual advertising.
迈克尔•克莱尔
Head of Partnerships, GroupM
迈克尔•克莱尔
Head of Partnerships, GroupM20 years’ experience working in digital media, including pivotal roles at leading companies including 24/7 Real Media, Tremor Video and the last 9 years in a variety of roles at Groupm initially starting at plista and now working as a Senior Director within the central Groupm Investment team, heading up the Commercial Supply Solutions team, a team focusing on delivering best practice and centralisation of supply management, to bring increased programmatic efficiencies for both clients and publisher.
类似的事件
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.