IAB Debrief 2023
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Event Overview
Abercrombie & Fitch, E.ON Next, Boots和Bodyform等演讲者分享了他们利用数字渠道挑战常规的聪明方法, deliver results and spark some joy. 从瞄准与消费者联系的最佳时刻,到为您的创意找到完美的数字家园, 这次活动的目的是以新颖而激动人心的方式将故事带入生活. 此外,Spark Foundry的马科斯·安吉利德斯(Marcos Angelides)将2024年命名为“改编年”.
从一个动感十足的早晨,赶上所有发生的事情 here.
Agenda
Breakfast
Opening & welcome
Power Up for Change: easing Genz eco-anxiety
能源行业的全球批发价格处于历史高位, leading to rising bills for many. 这引起了一个前所未有的关注:作为一个社会,我们如何创造和使用能源. 而生活成本危机无疑是人们心中最突出的负担, another worry has also crept in – eco-anxiety. 在极端天气和拒不承认的世界领导人推动下, it’s plaguing the minds of future generations, specifically, GenZ, who are, in some cases, advised to seek counselling. 特定的触发因素会让人们的生态焦虑螺旋式上升, 比如媒体灾难的环绕声,以及极端高温或洪水袭击时社交视频内容的激增. Podcasts, however, 提供了一种“关闭”的好方法和一种媒介,GenZ可以用来缓解他们的生态焦虑.
So, to tackle eco-anxiety, Acast, Starcom and E.ON Next创建了Power Up for Change品牌内容合作伙伴关系, 一个品牌内容系列,旨在帮助播客观众休息, 当他们感到受到生态焦虑的影响时,放松和恢复. 这种合作关系在为听众提供资源以增强他们的能力并缓解他们的焦虑之前,通过利用该领域的真正专家来教育听众,让他们了解生态焦虑到底是什么. The session will cover how the partnership went, 以及品牌和创作者如何处理全球新闻和文化事件.
用好内容打破禁忌:用数字营销赋予女性权力
Libresse(在英国被称为Bodyform)是一个开创性的女性护理品牌,旨在消除亲密体验的污名,并推动积极的变化. 加入我们,我们将深入研究一项突破性的运动,彻底改变女性健康领域的数字营销.
In this session, 您将了解我们如何设计SEO策略来创建大规模的有影响力的内容, backed by global research and V-Zone taboo insights. The inclusive, 数字优先的方法带来了创纪录的有机结果和现实影响的一年-使有需要的人更容易获得改变生活的私密健康信息.
Break
将ASOS创意镜头与Abercrombie品牌DNA相结合
In this session, you’ll hear how Abercrombie & Fitch & ASOS partnered to develop a digital-first, 多渠道营销活动基于对英国千禧一代目标客户的深入了解. 将独特的ASOS创意镜头应用于Abercrombie品牌DNA, this campaign drove brand consideration & revenue – the ultimate Holy Grail.
Driving Innovation for Boots with Uber
Boots希望在整个夏天的合适时机,通过强大的创意和影响行为的信息,与优步乘客建立联系. 这些活动的核心焦点是围绕着去海边度假的人展开的, Shopping Moments and Pride events. 我们将带你踏上一段旅程,揭示优步如何执行这些活动,以实现目标,并在业绩和品牌方面取得出色的成果.
Marcos Angelides' Digital Ad Edit
What goes into making a standout digital ad? Spark Foundry的首席战略和创新官将分享他在过去12个月里最喜欢的活动.
Close
Meet our speakers...
![Beth Hurst](/sites/default/files/styles/event_person/public/speakers/Beth-Hurst.jpg?h=b03a1287&itok=PlLXHCv8)
Beth Hurst
Content Marketing Associate Director, Zenith![Beth Hurst](/sites/default/files/styles/event_person/public/speakers/Beth-Hurst.jpg?h=b03a1287&itok=PlLXHCv8)
Beth Hurst
Content Marketing Associate Director, Zenith![Thais Bogarin](/sites/default/files/styles/event_person/public/speakers/6d12daec-65ff-486b-98d3-ac840abfc034%20%28003%29.png?itok=ifePhT_A)
Thais Bogarín
Global Digital Content Manage, FemCare at Essity![Thais Bogarin](/sites/default/files/styles/event_person/public/speakers/6d12daec-65ff-486b-98d3-ac840abfc034%20%28003%29.png?itok=ifePhT_A)
Thais Bogarín
Global Digital Content Manage, FemCare at Essity![Lily Taurau](/sites/default/files/styles/event_person/public/speakers/Lily%20Headshot.png?itok=xYQ2xfpo)
Lily Taurau
Key Account Manager, Acast![Lily Taurau](/sites/default/files/styles/event_person/public/speakers/Lily%20Headshot.png?itok=xYQ2xfpo)
Lily Taurau
Key Account Manager, Acast![Marcos](/sites/default/files/styles/event_person/public/speakers/Screenshot%202023-10-31%20at%2016.39.42.png?itok=ZROmyiwC)
Marcos Angelides
Spark Foundry首席战略和创新官![Marcos](/sites/default/files/styles/event_person/public/speakers/Screenshot%202023-10-31%20at%2016.39.42.png?itok=ZROmyiwC)
Marcos Angelides
Spark Foundry首席战略和创新官![Chelcie Martin](/sites/default/files/styles/event_person/public/speakers/13.png?itok=VADPFE8m)
Chelcie Martin
Media Manager, Boots UK Seasonal and Value Campaigns.![Chelcie Martin](/sites/default/files/styles/event_person/public/speakers/13.png?itok=VADPFE8m)
Chelcie Martin
Media Manager, Boots UK Seasonal and Value Campaigns.![Paul Wright](/sites/default/files/styles/event_person/public/speakers/12_0.png?itok=n1Qv1ECz)
Paul Wright
Head of Uber Advertising, UK and Eire![Paul Wright](/sites/default/files/styles/event_person/public/speakers/12_0.png?itok=n1Qv1ECz)
Paul Wright
Head of Uber Advertising, UK and Eire![Nicola](/sites/default/files/styles/event_person/public/speakers/Nicola%20Rose.png?itok=Uljj_QR1)
Nicola Rose
Senior Brand Partnerships Manager: Fashion, ASOS![Nicola](/sites/default/files/styles/event_person/public/speakers/Nicola%20Rose.png?itok=Uljj_QR1)
Nicola Rose
Senior Brand Partnerships Manager: Fashion, ASOSKatie Adams
Senior Marketing Director EMEA, Abercrombie & FitchKatie Adams
Senior Marketing Director EMEA, Abercrombie & Fitch![James Chandler](/sites/default/files/styles/event_person/public/speakers/James%20Chandler%20speaker%20and%20events%20listing%20headshot_2.png?itok=7Zs_IQ0f)
James Chandler
Chief Marketing Officer, IAB UK![James Chandler](/sites/default/files/styles/event_person/public/speakers/James%20Chandler%20speaker%20and%20events%20listing%20headshot_2.png?itok=7Zs_IQ0f)
James Chandler
Chief Marketing Officer, IAB UK
Our Sponsors
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How are we being more sustainable at our events?
我们已经采取措施确保dsn彩乐园网址更具可持续性. This includes…
- Opting for fully vegetarian menus
- Printing less one-use items
- Re-using our event lanyards
-选择符合我们可持续发展目标的供应商
当你参加dsn彩乐园网址时,你如何才能更可持续?
- Where possible walk or travel by public transport
-在离开dsn彩乐园网址时,请确保您将您的挂牌交给团队中的一位,以便我们可以在未来的活动中重复使用它
如果你要在路上喝热饮,记得带一个可重复使用的杯子
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