What happened at Engage 2024?
From bringing out the weird to embracing the power of naivety - it could only be Engage 2024. This year's half-day celebration of digital featured snappy sessions from podcasters Jamie Laing and Sophie Habboo, WeTransfer Advertising's Dara Nasr and LBC presenter Tom Swarbrick, plus many more focused on how we can fully lean into the joy of digital. Catch up on 11 moments of joy from the morning - and don't forget to check out our photo gallery.
'Joy Meets...' Engage
Our short-form video series 'Joy Meets...' sees IAB members sit down for 5 minutes with Joy, our Chief Digital Cheerleader, to get into 10/10 digital ads, who inspires them, what brings the joy factor to their day-to-day and much more. The latest episodes see Engage speakers Chloe Davies, Founder & CEO of It Takes A Village Collective and Geoff de Burca, EssenceMediacom UK's Chief Strategy Officer visit Joy at IAB UK HQ ahead of their appearance on the Engage stage.
Watch the highlights film
Brands 'need to embrace the weird'
Discover why avoiding a one-size-fits-all approach will bring your audience joy as The Media Leaders coverage of Engage dives into the power of weird.
Thank you to our sponsors...
Terry Hornsby, Group Digital & Innovation Director & EVP at Mantis, urges advertisers to take a curated approach to reach their target audiences across increasingly crowded retail media networks