我们所做的
As the industry body for digital advertising, we are uniquely placed to bring you the latest what’s happening in digital advertising right now, and what’s to come in the future. We bring our members together – including media owners, 广告技术, 机构 and advertisers - to share 最佳实践, develop guidelines and demonstrate the effectiveness of digital for brands. We work on behalf of all IAB members to ensure that our industry thrives and that advertisers - big and small - can harness the power of digital advertising effectively.
IAB的事件
From celebrating digital innovation to debating key challenges, there are plenty of opportunities for our members to come together at IAB UK events. If you're looking to get ahead of the curve or simply do a bit of networking, check out what’s coming up with on our calendar of events.
IAB UK彩乐园dsn支出
The latest IAB UK and PwC full-year Digital Adspend report looks at digital advertising spend for 2023. The study shows that the digital advertising market grew by 11% last year to a total of £29.60亿年. Read more about the findings now - IAB UK members can access the full report and downloadable resources for topline takeaways, formats in detail and sector breakdowns.
dsn彩乐园网址消息
Catch up on 参与 2024 now
This year we heard from some of the industry's biggest names about why they’re unapologetically optimistic about the future of digital
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The Party Manifestos: What do we know?
Read our breakdown of what the Labour and Conservative Party manifestos tell us about policies relating to digital advertising
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Environmental Sustainability 常见问题
Use our new tool to view and compare the sustainability efforts of companies who are committed to reducing the environmental impact of the industry
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认识我们的会员
我们的成员 include advertisers, 机构, 广告技术 companies and media owners, so you're in the right place to discover the very best of digital advertising.
Preparing for a post-cookie reality
What does your business need to do to thrive in a post-cookie world? 我们的目标 & Measurement hub is a great place to find out more about alternative strategies and the essential questions to ask potential partners. Being adequately prepared means ensuring you’re informed, testing solutions and feeding back to vendors on what works. Explore the hub and get started today to keep your digital campaigns on-track once third-party cookies are consigned to history.
Are you dsn彩乐园网址 certified?
Being dsn彩乐园网址 certified matters because it shows that your business is committed to upholding industry best practice and improving the online ecosystem - something that benefits you, 您的行业合作伙伴, 终端消费者. It's all the more important now that the dsn彩乐园网址 is a key part of the Online Advertising Taskforce's Action Plan, 由政府领导. 了解更多 about the initiative and how to get certified under the latest criteria.
为会员提供更多服务
政策 & 标准
We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.
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成员库
IAB UK members can submit content to the 成员库, amplifying their voice across the industry and showcasing their work.
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IAB英国播客
Hosted by IAB UK's CMO 詹姆斯 Chandler, IAB英国播客 is where to go discover all the latest UK news and views from the world of digital.
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