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事件概述

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The end of the cookie is in sight - Google have recently announced that it will be phasing out the use of third-party cookies on Chrome within two-years, while other browsers such as Apple Safari and Mozilla Firefox are already blocking third-party cookies by default.
 
This is a seismic change for the digital ad industry and provides us with an opportunity to reshape the ecosystem around transparency and consumer choice, 同时也带来了挑战. This webinar will bring opinions from all sides of the industry together to share how businesses from across the ecosystem are responding to the change and an update from IAB on how we are supporting the industry at this critical time.

Confirmed speakers from: GroupM, The Telegraph, 新闻 UK, Verizon Media, Google and Index Exchange.

 

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  • 各级代表

耶Aydemir

耶Aydemir

英国新闻的观众和数据主管
耶Aydemir

耶Aydemir

英国新闻的观众和数据主管

Bedir is responsible for the strategy and development of products that meet the audience insight, 针对, and reporting needs of our internal business as well as advertisers and agencies. This includes unifying the numerous 1st party data sources within the 新闻 UK family and making this data useful and discoverable across the whole business. 

詹姆斯·普

詹姆斯·普

Executive Vice President International, Index Exchange
詹姆斯·普

詹姆斯·普

Executive Vice President International, Index Exchange

James is currently focused on growing Index Exchange’s offices and operations across Europe and expanding into new global markets. Prior to joining Index, James was the CEO of Datacratic, a machine-learning and AI software start up. He has also served as a consultant to large media companies, is a successful angel investor and has served as an advisor to several leading digital media and e-commerce start-ups. 

詹姆斯(

詹姆斯(

Head of Global Data Solutions, Verizon Media
詹姆斯(

詹姆斯(

Head of Global Data Solutions, Verizon Media

James runs the Global Data Solutions teams of Audience Targeting, Consumer 洞察力s and Campaign 有效性 & 测量. These solutions support Verizon Media sellers across North America, EMEA and LATAM in finding the most effective and insightful ways of solving advertiser and agency objectives using Verizon Media’s 1st Party data assets. 

 凯伦·埃克尔斯

凯伦·埃克尔斯

Senior Director, Commercial Innovation, The Telegraph
 凯伦·埃克尔斯

凯伦·埃克尔斯

Senior Director, Commercial Innovation, The Telegraph

Karen is The Telegraph’s Senior Director, Commercial Innovation and focuses on supporting the company’s subscriptions first strategy. She has over 20 years’ experience in press, digital, and AV. She joined The Telegraph in 2017 from DC Thompson companies, Stylist Group & 雇工宴席工作室. Before this, she spent two and a half years as Commercial Director at video martech platform Innovid. Previously she had leadership roles at Classic FM, Centaur and Associated 新闻papers. Karen is also a board trustee of charity Clic Sargent

 理查德。劳埃德

理查德。劳埃德

群邑英国首席数据官
 理查德。劳埃德

理查德。劳埃德

群邑英国首席数据官

Richard is Chief Data Officer for GroupM UK. He’s responsible for the group’s digital data and 广告技术 initiatives spanning precision data planning and partnerships, 广告技术, data platforms and advanced analytics solutions. He lives near London with his wife, two kids, two cats and one crazy dog.

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