赶上2024年领导力峰会
IAB英国2024年领导力峰会在Sopwell House举行, 3月7日至8日, providing a unique chance for senior decision makers to come together to tackle the biggest issues affecting digital advertising and shape a successful and sustainable future for our industry.
Catch up now on two days of standout speaker sessions as well as watching our highlights film for an inside take on Leadership Summit 2024.
领导力峰会上的IAB英国播客
Live from the scene of Leadership Summit we spoke to some of the 150 delegates for a special episode of the 播客. 听听天空新闻政治记者索菲·里奇在益普索英国的报道&4 Day Week Global的首席执行官凯利海狸博士. 戴尔·惠勒汉，还有更多.
我们赞助商的思想领导力
螳螂
Contextual targeting is not just a passing trend; it's an emerging force that will gain even more traction over the next 12-18 months
超级
Is the deprecation of the third party cookie the catalyst for a much-needed innovation boom in media planning and buying, 就像多年前的数字技术一样?
回顾2024年领导力峰会
对话
2030年广告: 启动IAB英国的新工作流程, we’re bringing together the brightest leadership minds in the industry to help construct a bold and progressive vision for the future of advertising
彩乐园dsn的可持续性: 加入英国IAB, Ad Net Zero and the Global Alliance for Responsible Media (GARM) to explore the standardisation and adoption of emissions measurement in digital advertising
隐私沙箱: 在这个保密的机会，听到从谷歌的dsn彩乐园网址隐私沙盒, you’ll have the chance to ask your own questions as the deprecation of third-party cookies in Chrome moves closer
包容性领导工作坊: 加入英国IAB and The Unmistakables for a self-reflective and practical workshop that will help you create a high-performing and inclusive culture that works for everyone
与演讲者见面 ...
苏菲脊
作为天空新闻的政治记者, 索菲·里奇(sophie Ridge)在威斯敏斯特和白厅进行报道和采访. She then went on to front the Sunday morning political show before moving to the weekday political show, 政治中心.
Dr. 戴尔Whelehan
被认为是幸福领域的专家, Dale is passionate about the intrinsic role work plays in fatigue and performance - and how shorter working hours can bring about radical transformation for people's health and happiness.
Ravleen Beeston
Ravleen has worked across both Agency and Media Partner side in her 20+ year career in Digital Advertising. Currently, Ravleen is the Regional Vice President of 微软的广告 Sales in the UK. 2021年，她被评为英国最具商业成就的亚洲女性.
乔安娜蓍草
大于25 years’ experience in applying sustainability principles to projects ranging from household makeovers to multinational business strategies, 乔安娜带来自信, 幽默, 对净零排放挑战的远见和清晰度, ESG和健康, 可持续的生活.
凯利海狸
凯利是益普索在英国和爱尔兰的首席执行官, 英国最大和最具创新性的研究机构之一. 大于2,000名专家研究, 操作, 以及12个办事处的顾问员工, 益普索提供可靠的信息和对社会的真实理解, 市场与人.
Dr. 丹尼尔·克纳普
Dr. 丹尼尔·克纳普 is Strategic Consultant for IAB UK with an advertising and media analyst career spanning more than 15 years of international experience. Daniel recoeved his PhD from the Lodnon School of Economics (LSE) on the sociology of algorithms and the datafication of media.
Dr. 优雅的风筝
Grace is a business economist who’s worked on hundreds of marketing analysis projects. 在每一个, 她学会了怎样才能成长, 并指导营销人员使用他们的数据来看到所需的变化. In 2023, 她创立了魔法工厂, 它提供了实用的, 严肃的, 培训 on what works in marketing and how to convince stakeholders to do the right thing.
Dyana纳杰迪
作为UKI合作伙伴和专家的总经理, Dyana负责领导跨产品的专家团队, 度量和代理伙伴, defining product priorities and sales strategy to drive growth across our customers in the UK and Ireland.
玛吉Alphonsi
玛吉Alphonsi is the face of international women’s rugby and arguably one of the most well-known names in women’s team sports on the planet. 在2014年宣布退役之前, 她代表自己的国家出场了74次，令人印象深刻, 得分28次, 并帮助英格兰破纪录地连续七次夺得六国赛冠军.
凯伦·埃克尔斯
凯伦·埃克尔斯 is responsible for the commercial team at The Telegraph overseeing advertising, 编辑一体化伙伴关系, 内容联合和电子商务. She joined The Telegraph in 2017 and has previously held positions as the Managing Director Digital, 伙伴关系与创新, 以及数字销售和创新总监.
Asad Dhunna
Asad是the无误公司的创始人兼首席执行官, 一个屡获殊荣的咨询公司，与组织合作，嵌入公平, 通过高级领导培训的结合实现多元化和包容性, 战略发展, 技能建设和系统重组.
乔妮莫里斯
作为抖音英国代理合作负责人, Joni leads the entertainment brand's agency team who partner with the UK's 领先的 media and creative agencies to deliver best in class solutions on the platform. 在TikTok出现之前, Joni曾在赫斯特(Hearst)担任高级商业职位, 美国在线, 微软和数字电影媒体.
导管沃勒
作为广告总监, 导管沃勒负责即时媒体的所有广告收入流, 在数字, 社会, video, audio, 事件, 合作伙伴关系和印刷平台. 自2011年成立以来，Cath一直处于即时状态, 当时她是专业组合的广告总监. 随后，她创办并运营了Immediate屡获殊荣的Imagine内容工作室, 在2023年1月成为董事总经理之前.
凯蒂·格罗夫纳
从事广告工作20多年, 凯蒂与全球品牌合作过, 初创企业, 扩大规模和代理——帮助企业发展, 开发社区, 转换技术和操作实践, 同时也提倡广告在社会变革中的积极作用.
阿什利Samuels-McKenzie
作为播客“我是如何成为”的联合主持人, Charles unveils the dramatic and emotionally charged life stories of inspirational leaders. 每一集, 他一丝不苟地为客人的生平写了一本全面的传记, 从童年到现在.
查尔斯·帕金森
作为播客“我是如何成为”的联合主持人, Charles unveils the dramatic and emotionally charged life stories of inspirational leaders. 每一集, 他一丝不苟地为客人的生平写了一本全面的传记, 从童年到现在.
托比本杰明
托比本杰明 has over 10 years of experience at the intersection of media and technology and leads a team of 750+ digital media specialists at dentsu media UK. 除了, Toby leads Merkle's media practice in the UK which comprises over 150 fantastic clients, 专注于提供相关信息 & impactful customer experiences in paid media that deliver meaningful business impact.
汤姆纳什
Tom worked in both client-side and agency-side roles before joining OMD EMEA and establishing, 领先的, 发展他们的数字团队. Tom joined MG OMD in 2022 as Chief Digital Officer and works with the MG OMD digital leadership team, client teams and centres of excellence across OMG to deliver excellence in digital execution, 数据策略, 客户活动的衡量和有效性.
詹姆斯·钱德勒
James于2017年加入IAB英国，担任我们的第一位首席营销官, 领先的 the strategy to engage with brands and agencies and celebrate what digital advertising can do. Over the past seven years he has challenged ‘Clickheads’ to reconsider their digital measurement strategies, put the perils of fake news centre stage at 参与 and - most recently - encouraged advertisers to rediscover the joy of digital.
Jon新
乔恩是IAB英国的首席执行官. Having headed up marketing at Orange, Jon joined IAB UK in 2008 as its first Head of Mobile. 他后来成为移动和运营总监和首席运营官, 在2017年担任首席执行官之前.
快乐熊
作为IAB英国的首席数字啦啦队长, Joy帮助广告行业重新发现彩乐园dsn的乐趣. 这包括激励广告商重新思考在线渠道能做什么, 作为每月“数字之乐”奖的主席来庆祝数字创意, 并解放市场营销人员，让他们跳出这个四边形的概念.